Primal Elements creates a feast for your senses

If awards were given for cleverness, Primal Elements would surely take home the Oscar. Their line of handmade vegetable glycerin soaps are fun, funky and a feast for your senses. Not only are the designs ingenious - they bring a smile to your face while making you wonder, How did they do that? - but the soaps' fragrant scents can transport you to your heart's desire. Want to add a little spice to your life? Take a dip with Chili Fest, where herbal notes and juicy green fruits mix with just a hint of violet and exotic woods. Need a getaway to a tropical paradise? Mad about Mango will propel you there - at least in your mind. More than a little tense? Sit back in the tub and unwind with the icy citrus notes of Blue Margarita. With close to 70 varieties of these fragrant glycerin soaps, including 13 new designs for spring, there's something for every mood and every occasion.

Not only are Primal Elements' soaps a great way to indulge yourself, they also make great gifts. If another fondue pot or set of towels will make your bride-to-be friend cringe, think about giving her Holy Matrimony, complete with a wedding cake topped with a bride and groom. Or go for Cherish, mixed berries enveloped in sweet vanilla with a red heart in the center of the soap bar.

As if the chunky, colorful look and the mouthwatering aroma of these soaps weren't enough, shopping for them is a treat in itself. The soaps are made in loaves, and you buy it by the inch. The retailer typically displays the loaves and slices the soap your specifications, hand-wrapping each individual bar.

But even aside from the cleverness quotient, Primal Elements makes a very high-quality product. As long as you keep it well-drained - possibly with one of the company's slatted wood or wavy metal soap dishes - the soap seems to last forever. As an added bonus, the company is committed to environment-friendly practices, using no animal testing and only replenishable resources.

So the next time you're in a lather, grab a slab of Primal Elements and immerse yourself in your dreams.