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February 16, 2006

More Olympic Moments

I'm obviously fully into Olympic mode these days, so wanted to share a press release that a friend sent me:

DALLAS, Feb. 16 /PRNewswire/ -- Recognizing the numerous emotional moments that undoubtedly occur during the journey to the Olympic Winter Games, Kleenex(R) facial tissue and NBCOlympics.com announced the launch of an online destination designed especially for moms that will be active from Feb. 10 - 26.

The interactive website will serve as the meeting place for consumers eager to get a "mom's-eye-view" of the emotional stories, or Kleenex Moments(TM), associated with the unique relationship between mothers and their U.S. Olympic athletes.

The online destination will showcase three mothers of U.S. Olympic athletes who will provide regular anecdotes, updates and insights from Torino. The three mother-daughter pairs sharing their Kleenex Moments during the 2006 Olympic Winter Games are:

U.S. Olympic bobsledder Vonetta Flowers and her mother, Bobbie Jeffery;

U.S. Olympic speed skater Elli Ochowicz and her mother, Sheila Young-Ochowicz;

U.S. Olympic Hockey Team forward Kelly Stephens and her mother, Kristine Stephens.

"There are so many emotional stories in our lives that the cameras missed outside of the competition, which viewers never got to see," said Flowers. "This online 'scrap book' gives us a chance to share the entire journey leading up to, and during the Games to really illustrate the ups and downs an athlete and their mom's experience along the road to becoming a U.S. Olympian."

Along with providing an entry in their daily diaries each day, the moms will be the subject of a series of articles about the emotional journey to the 2006 Olympic Winter Games in Torino. These stories will focus on everything from the joy they share along the way to how they spend precious time together outside of training and competition.

Isn't that sweet???

Posted by conradb212 at February 16, 2006 04:20 PM

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