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 Mudd Moves the World

(PRNewswire-FirstCall) Iconix Brand Group, Inc. will launch a breakthrough advertising campaign for its Mudd brand targeted to the teen market, dubbed "Mudd Girls Move the World" this fall in magazines and on the Internet. The campaign features real life young women chosen from top U.S. markets based on their inner beauty and aspiration to improve their communities and make a difference in the world.

The campaign serves as a "call to action" for girls to get involved in their own communities and start a network of service to inspire others. To launch the effort, Mudd will distribute six donations of $5,000 each to the six real life girls featured in the campaign, who in turn have chosen a number of charities and causes that specifically relate to something that has touched their lives.

Each image in the print campaign features one of the real life girls in Mudd clothing and accessories, her story and a quote that expresses her personal aspiration to make a difference in the world. Among them is 15-year-old Hurricane Katrina survivor Jerell, whose copy reads, "This fall, I will rebuild my city." Another of the Mudd girls is Alandrea, a 17- year-old hip-hop artist who produced a dance performance with the funds from the campaign to raise more than $8,000 for the Polaris Project, which supports victims of human trafficking and modern-day slavery. Her message for the campaign is "This fall, I will set someone free."

The multimedia marketing program will feature advertisements in fashion publications, including Teen People and Seventeen. A micro-site, will also be launched within the Mudd website where girls can share their individual goals and learn about collective opportunities to achieve them.

 Queen Latifah Pays Tribute to National Women's Confidence Awards Finalists

(PRNewswire) - American "royalty" paid tribute to five national crusaders who have selflessly dedicated time and energy to local programs that build women's confidence. In a taped message, Queen Latifah applauded the five national finalists of a nationwide search to recognize women who project the power of confidence, and encourage other women to gain confidence and self-esteem, ultimately helping them live more fulfilling lives. The five finalists are Yvonne Pointer of Cleveland, Ohio; Mattie Palmore of suburban Washington, D.C.; Lorraine Bowman of San Diego, California; Jillian Bullock of suburban Philadelphia; and Kristin Bradfield of Phoenix, Arizona.

The five finalists of the Curvation Project Confidence Awards will be flown to New York City for an Awards Ceremony on February 21, where they will meet Queen Latifah, as well as the national leaders of top women's organizations who joined her in selecting them. The panelists include Peggy Sanchez Mills, CEO of YWCA USA; Joi Gordon, CEO of Dress For Success; Danielle Carrig, Executive Director of Step-Up Women's Network; and Pam Hardee, Marketing Director for Curvation, the line of sensual and livable intimate apparel that sponsors the program.

"I credit much of who I am today to the confidence I was given as a child and the inspiration of strong, independent women like my mother and grandmother, who showed me the power of believing in myself. So I'm particularly delighted to honor these finalists, who are motivating others in the same way, and look forward to meeting them in New York to share the news of who has won the national honor," said Queen Latifah.

 Starting Over

Starting Over is a syndicated daytime reality series that brings six women from all walks of life together to live in a house and work with life coaches and a psychologist to heal past wounds, to deal with difficult circumstances, and to...start over in their lives.

Each woman has her own goal, and works with her life coach to decide upon the steps she needs to take in order to achieve that goal. The life coaches, Rhonda Britten and Iyanla Vanzant, design individual exercises to illustrate obstacles or issues that a woman has to overcome in order to reach her goal and her potential.

It takes some women a few weeks to reach their goals, while it takes others a couple of months or more. Once a woman reaches her goal, she "graduates" from the Starting Over house, and a new housemate arrives.

There are currently two plus-size women in the Starting Over house, Allison and Jill. Allison is slated to graduate the second week of January, but Jill will still be working on her issues. For more information, visit

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